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ExtensionU Case Study

Our client, ExtensionU, is a hair extension and hair services company based out of Cleveland, Ohio.  They offer hair extension products, as well as, hair care, hair services, and hair classes.

Belvin Media was able to help launch the new business with a brand identity that included a color palette upgrade, social media marketing materials, a wholesale website, and a full e-commerce website complete with a sales page for their head stylist and Instagram influencer, Imaslayyobae.

Marketing materials included:

  • Facebook and Instagram branding
  • Facebook and Instagram posts
  • Editable templates uploaded to Canva

Web Elements included:

  • Branded Category Designs
  • Branded Marketing Campaigns
  • Branded Product Designs
  • Slideshow Images
  • Product Mockups

ExtensionU needed a website that clearly explained their services and successfully advertised their products. We also kept brand synchrony throughout their website that matches with their marketing materials.  Immaslayyobae needed a sales page that displayed her unique brand as well as the ability to book appointments.  We were able to hook up her scheduling software of choice and make it available throughout the site.

The ExtensionU team needed a dynamic shop that not only guided the customer through the buying process with ease, but also was attractive to their ideal customer and displayed their products uniquely.   Belvin Media met every one of these needs and kept brand synchrony throughout the entire shop and purchasing process.  ExtensionU was also able to launch a wholesale site as well as an affiliate program for resellers.