Client Background


Our client, Home Care Up North, is one of the top rising home care businesses in Minocqua, Wisconsin.  They offer home care of all ages including new mothers, infants, and elderly. They offer DME ( Durable Medical Equipment) from breast pumps to back braces as well as transportation.

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Branding


Belvin Media was able to help launch the new business with a brand identity that included logo design, marketing materials, and a website that allowed potential clients to book services as well as potential employees apply for jobs.

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Marketing Design


Marketing materials included:

  • Business cards
  • Brochures
  • Mailable postcards
  • Stationary
  • Facebook and Instagram branding
  • Facebook and Instagram posts
  • Presentation folders
  • Name tags
Perspective-Website-PSD-Mock-Up

Web Development


Home Care Up North needed a website that clearly explained their services as well as the ability to book appointments.  We were able to hook up their scheduling software of choice and make it available throughout the site.  We also kept brand synchrony throughout their website that matches with their marketing materials.  Because employee applicants were so important to the growing new company, we created a page where the applicants could download applications.

Results

Homecare Up North received about 30 employment applicants and uses the website as a resource tool for patients and families in need. Since the launch of the website, They have served 22 patients, have filled one location for assisted living plus a growing waiting list, and achieved 25% growth in their first 3 months of business.

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