These are the screenshots of a little over $28,000 in sales that my client has brought in through his online sales alone since I built his company a website. The reds are cancellations or orders he took via cash/check so it may actually be more but for the sake of accuracy I will stick with his actual paid orders on his website.
If these images are confusing, here is a graph to clear them up. This is what my client made after getting a site made by me from online sales alone.
So, what helped him after I rebranded their website for him?
Well, first let's talk about what the website looked like before.
I was so excited when my client came to me because he knew he needed a strategically branded online presence.
I can't stress enough how important it is nowadays to not only have a space on the internet, but have a quality website that increases customer trust and approval.
Have you ever searched for an item and found the best deal on a sketchy site?
It's an awful feeling to find an awesome bargain but not sure if you can trust the website because of its low quality design.
There are a lot of factors that go into creating an online safe space that gets the buyer's O.K.
Unfortunately, my client had very little to none of these factors and after seeing this, I knew this was a match made in heaven.
So, what was he lacking?
- He had no way of capturing any leads coming to his website, leading to minimal sales. No mailing list set up, nada. This is such a big deal for online shops and businesses. The average customer needs to see a product seven times before they decided to buy! Seven times! How do you fix that issue when the average customer is browsing and comes across your website only once? By capturing their email address and sending them periodic emails. It's proven, people. If you are not doing this, get on the train because it isn't going anywhere soon.
- His design was poor quality. Low quality is fine for hobby bloggers and high schoolers who need to vent about their raging hormones on a tumblr, but if your goal is to make money, you need to step up your game and invest in a good designer who understands sales funnels and building websites based on the goal of the website(in his case, his goal was making sales).
- He could not capture payments on his website(BIG NO-NO). The customer is ready to buy and..... oh, its just for looks. NO, no, no and more no. You need to have a step by step system where the customer can effortlessly make a purchase. Your site basically needs to be able to reach out a hand and stick the cookie in the customer's mouth. Letting the customer know they can email you to purchase or just send the money via Paypal is a huge red flag on the customer's end. The website needs to look safe and trustworthy. And if the customer can tell you didn't invest in your website, the customer will not buy. Straight up. You may get some random sales from morons, but these are the same people funding the Nigerian prince who keeps promising us all one billion dollars after we send him $1,000 via bitcoin. You don't want those people. You want the average consumer who is googling your product, comes across your site, and buys. Done, and done.
- He had no visible signs of branding. He had no logo, no branded color schemes, and no sense of synergy whatsoever when it came to a branded business. When you are a business, people hold you to a standard, especially online. Again, its all about value. How valuable do you appear to your consumer? There is a reason companies pay thousands and thousands for a great brand. It's because a brand sells. People buy value. Think about it like this. BMW and Ford are both car companies. Yet both hold very different brands. Both attract different people and different reasons for buying. This has to do with the brand that both car companies have built. Why do people who want to look luxurious buy BMW over Ford? It's because of the brand they have built. Your brand will make you or break you. Again, your website will attract customers no matter what, whether they buy or not is the direct result of the value you portray.
Okay, moving on to what I did to fix these problems.
- To start capturing leads, I added a non-invasive form in the right corner that pops up when the person scrolls down. To that form, I added a strong marketing message that speaks to the customer's ideal client. From there, my client could now capture these leads, offer them discount codes, and email them any way he pleased. I suggested an automated sales funnel via email that kept the the company in the customer's mind for at least 7-10 emails to guide the customer through a buying process that would strategically open them up to make a purchase by the seventh email.
- I hooked up his Paypal to his website so he could accept orders. His customers could now add to cart, review their cart, make an account, and see Paypal's brand button on the checkout page. Paypal is very customer-safe and helps the customer feel at ease when making a purchase.
- I created a simple logo and color scheme to synchronize the website's appearance. I put together a color scheme and simple logo that would be attractive to his ideal client. I created images for the sliders and shop categories that went with the company's brand. I also created a matching favicon and cart button. There are accents, like these, that you can make to a website that help it stand out over its competitors.
So, there you have it.
There's a way to do it and a way not to do it and the way I did it brought in $28,000+ for my client.
When hiring a designer, you want to make sure they have your end goal in mind as well as an awareness in visible value.
Want it done the right way the first time? Set up a free consultation and let's chat.